Anyone can get the names & addresses of:
147 pretzel bakers for $3.50
674 insane asylums for $5
273 brassiere makers for $5
3,182 convents for $15
753 cinema actors and actresses for $12.50
149 doll hospitals for $4
46 baseball bat makers for $2.50
9,046 Chinese laundries for $50
634 pickle makers for $5
96 U. S. Senators for $4
242 slaughterhouses for $5
104 tomato juice makers for $4
If these names do not do the trick, then one can also get:
135,835 practicing physicians for $500
261,155 retail grocers for $1,250
18,239 coal dealers for $150
If one’s interests are more personal, there are available:
14,968 millionaires for $200
1,699 millionaire “Hebrews” for $30
5,198 wealthiest widows for $100
831 wealthy widows of Baltimore for $17.50
5,142 millionaires interested in art and antiques for $100
9,034 New York “Gentiles” worth $100,000 for $135
9,459 New York “Hebrews” worth $50,000 for $150
These names, and millions more, are for sale by Boyd’s City Dispatch, which last week, in the 105th year of its existence, decided to incorporate. Said President Edgar J. Williams, 72, who has been Boyd’s owner & manager since 1900, “It’s a dangerous thing nowadays not to be incorporated.” Boyd’s City Dispatch was founded in Manhattan in 1830 by John T. Boyd. It delivered letters, competing with the U. S. Post Office in what was then an entirely legal business. The company printed its own stamps, which were good for any address within the city limits, set up its post boxes at various drug stores, employed 150 letter carriers. Out-of-town mail was delivered either to the Government post office or to the Pony Express. In 1880 when the U. S. prohibited private mail-carrying, Boyd’s went into a general delivery business. As the U. S. parcel post service developed. Boyd’s again found itself in unprofitable competition with the Government, switched to its present business of compiling mailing lists. Thus smart Mr. Williams turned Boyd’s old enemy—the U. S. Post Office—into its indispensable servant. The company has on file some 10,000,000 U. S. names. Trade lists start with Abattoirs, end with Zinc. There are about 10,000 different mailing lists, about 50,000 customers. In 1929 Boyd’s listed 620,000 persons rated at $50,000 or more. Last week there were 495,000 such persons on Boyd’s lists. Boyd’s draws the line at lists of bald-headed persons, of persons suffering from various ailments.
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