This sex wearable that's being falsely marketed as a 'smart condom' is kind of ridiculous

Online retailer British Condoms is accepting early-bird registrations for a sex wearable that's being marketed as a "the world's first smart condom." The iCon Smart Condom will retail for about $74 when it launches later this year.

Online retailer British Condoms is accepting early-bird registrations for a sex wearable that's being marketed as a "the world's first smart condom." The iCon Smart Condom will retail for about $74 when it launches later this year.

It turns out the device is not a condom at all, but rather, a ring that fits over a boring, standard-issue condom and measures the quality of sex based on several metrics, including .

When we first heard about the so-called smart condom, we had lots of questions. What's it made of? Is it Bluetooth-connected? Does it play mood music? And at $74 a pop, is it reusable?

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Well, based on what we know so far, the Fitbit of fornicating seems more like a gimmick than a useful tool.

The rig sits over a condom at the base of the penis shaft and uses "a nano-chip and sensors" to measure and record the specs of your lovemaking session. There are no photos of the device itself yet, so we have no idea how comfortable it is to wear for either partner.

Once the steam clears, the ring bearer can download the data to the i.Con app over a Bluetooth connection. Users have the option to share their metrics with friends or the public, so they can see how their bedroom-skills — and even girth — stacks up against i.Con users worldwide.

The British Condom website proudly declares, "The future of your sex life starts here." It's a definite stretch, considering the wearable makes no attempts to improve pleasure, prevent condom breakages and the passage of sexual diseases, or do anything that is useful.

In 2016, Swedish intimacy company LELO launched a condom that has a

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The so-called Smart Condom from i.Con got mixed reactions on Twitter.

Most people poked fun at the goofy device.

Others offered their feedback for how the i.Con Smart Condom can be improved.

And this woman spoke her truth.

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